American culture in the 1950s by Martin Halliwell

By Martin Halliwell

This e-book presents a stimulating account of the dominant cultural different types of Fifties the United States: fiction and poetry; theatre and function; movie and tv; tune and radio; and the visible arts. via designated statement and concentrated case experiences of influential texts and occasions - from Invisible guy to West part tale, from Disneyland to the Seattle World's reasonable, from Rear Window to The americans - the booklet examines the best way modernism and the chilly battle supply frames of reference for knowing the trajectory of postwar tradition. the 2 center goals of this quantity are to chart the altering complexion of yankee tradition within the years following international battle II and to supply readers with a serious research of 'the 1950s'. The e-book presents an highbrow context for imminent Nineteen Fifties American tradition and considers the ancient effect of the last decade on fresh social and cultural advancements

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With increased standardization of products, rather than concentrating on durability or sustainability, marketing in the 1950s tried to tap into consumers’ desires about prestige, style and the desire to be contemporary. Taking the lead from the postwar boom in fashion, in which the vogue for particular styles of clothing changed much more rapidly than in previous decades (for example, Dior’s New Look range from the late 1940s), domestic appliances such as cookers, televisions, showers and refrigerators had begun to be similarly marketed.

Discussion of these reference points help to demonstrate the ways in which American culture, ideas, spaces and identities were all contested in the 1950s, with the view that the decade is best characterized as a struggle between conflicting forces. From a Marxist perspective this conflict is true of all historical periods, but the pull of opposing forces – economic, ideological, 12 American Culture in the 1950s political, cultural and experiential – intensified after World War II and in the Consumers’ Republic transformations and contradictions arose at every turn.

41 The intellectual community’s distrust of the masses was mirrored by unease among the general public concerning intellectuals. Even thinkers who made links between different spheres of American life were either ignored or treated with scepticism. Sociologist C. Wright Mills, religious thinker Reinhold Niebuhr and physicist Albert Einstein were among other public figures that stepped out of the academy to address pressing social issues, but in moving outside their specialist fields they aroused the suspicion of those that guarded those specialisms.

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