Applied Public Relations: Cases in Stakeholder Management by Lawrence F. Lamb, Kathy Brittain McKee

By Lawrence F. Lamb, Kathy Brittain McKee

Show description

Read Online or Download Applied Public Relations: Cases in Stakeholder Management (Lea's Communication Series) PDF

Similar applied mathematicsematics books

Emerging Technologies for Semantic Work Environments: Techniques, Methods, and Applications (Premier Reference Source)

Todays paintings is characterised through a excessive measure of innovation and hence calls for a radical evaluate of appropriate wisdom on the earth and in corporations. Semantic paintings Environments help the paintings of the person by means of gathering wisdom approximately wishes and offering processed and more desirable wisdom to be built-in into paintings.

Extra info for Applied Public Relations: Cases in Stakeholder Management (Lea's Communication Series)

Example text

The United Auto Workers would be a full partner in all business decisions. For example, groups of work teams were "advised" by two people, one a union member and the other not. The union remained active in the organization, holding weekly meetings of the leadership team, training elected team leaders, and holding biweekly meetings with members who had full-time management responsibilities. According to the Saturn Web site, the plans have been carried out. Saturn's teams or work units now are composed of 9 to 15 employees who elect their own work leaders, called work unit counselors.

Corporate community relations: The principle of the neighbor of choice. New York: Quorum. Sagawa, Shirley, Eli Segal, & Rosabeth Moss Kanter. (2000). Common interest, common good: Creating value through business and social sector partnerships. Boston: Harvard Business School Press. 40 Chapter 3 CASE 6. , in business for more than 115 years offering beauty and health products in 143 countries, has long been associated with the sound of a doorbell ringing to welcome a representative into homes to sell products directly to women.

QUESTIONS FOR REFLECTION 1. There are multiple layers of stakeholders here: Identify the primary concerns of each group. 2. What happens when the advice you receive from an official expert source is inaccurate? 3. The relationship between the USPS and its employees was tested in this crisis. What steps should be taken by the USPS to restore full trust between management and employees? 4. The case illustrates the importance of public leadership. Assess the role and actions of the Postmaster General during the crisis.

Download PDF sample

Rated 4.46 of 5 – based on 42 votes